identity & image #9

To build greater brand awareness and separate the Southeast Division of the seventh largest insurance broker in the world from its competition, scattered, small space advertising was replaced with 16 and 20-page inserts and the normal way insurance was bought and sold was attacked.

Every person, producers and support personnel, were featured to help promote the advantages of the support team and four ads, covering product lines, were featured in each insert.

CLIENT: Acordia Southeast


(more of case history #9)

Acordia Inserts