A system of internal and external audits designed to increase sales and lower selling costs by determining perception of identity, image, strengths and weaknesses of the company and its products and services and that of the competition.
Internal audits help determine if company management is in sync as to its perception of its identity, image, strengths and weaknesses and that of its competition.
External audits of customers, non-customers and former customers determine perception of identity, image, strengths and weaknesses of the company and its competition.
In hundreds of I am? Perception Audits, at the corporate level of small, medium and large companies, managements could not agree on what the company was, what it was selling or what its and its competitionís strengths and weaknesses were.
The I am? Perception Audits solve that problem and allow companies to focus.