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Events & PR #1

The carpeting of 5th Avenue, New York City, in the colors of Italy’s flag, to create a stage for the Columbus Day parade, produced eleven hours of television exposure and a test of the durability of the client’s floorcovering product.

In addition, a section of the carpeting was hung in the famous Mama Leone’s Italian Restaurant as the official carpeting of Columbus Day USA.

RESULTS: 11 hours of television exposure. Official carpet of Columbus Day USA.

CLIENT: GFI/Knoll

Events & PR #1 photo