With just 12 days to introduce a new computer-based directory for travel agents, with no support material, a three-screen multimedia presentation dramatically demonstrated the service and positioned it as “Travel Vision” to more than 200 marketing directors of major hotel chains.
The first presentation created 3.5 million dollars in sales, and future presentations at corporate offices were responsible for 50 million dollars in sales in the first year.
RESULTS: 200 marketing directors of major hotel chains attended. 3.5 million in sales from first presentation. 50 million dollars in sales the first year.
CLIENT: American Airlines/Reed Elsevier