“The Pet Owner’s Guide To Toxic Plants” was created to build an awareness of the more than 200 toxic plants, common to North America.
A public relations program aimed at veterinarians, poison control centers and humane societies was undertaken.
RESULTS: All Poison Control Centers in the United States and more than 1,300 Vet clinics now distribute “The Pet Owner’s Guide to Toxic Plants” and hundreds are added each month. The product is now set for national rollout.
CLIENT: Scent-off Corporation