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Events & PR #3

To help overcome the buyer’s fear of technology, a chimp was trained, in less than 1/2 hour, to operate a textile identification machine. The chimp became a show stopper at every major trade show in the U.S. In addition, it doubled product sales and contributed to the sale of the company's other products.

RESULTS: 200% increase in sales.

CLIENT Spencer/Polymark

Events & PR Photo #3