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identity & image #2

We aided new owners in the development of a nonpoisonous version of a 50-year-old pet repellent and repositioned the product as pet and plant protectors.

The old name and logo were retained due to their high recognition but dog, cat and plant images and the new positioning statement “Creating an environment where pets and nature can exist together” were added.

The new positioning was designed to attack the problem of pet poisoning from the more than 200 toxic plants that could make cats and dogs seriously ill or even kill them.

CLIENT: Scent-off Corporation

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(more of case history #2)

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