traffic #11

Basic Simmons Study research was used to create a three-part doll house, paper dolls, autos, swimming pools, etc., to show the buying power of the magazine’s readers and help transform a corporate publication into a consumer news magazine.

The three-part program was mailed to presidents and marketing directors of consumer goods companies and the elements were turned into custom presentations.

RESULTS: Successful transformation into a consumer news magazine.

CLIENT: US News & World Report

traffic #11 pix