identity & image #8

To help reposition a corporate advertising vehicle as a consumer news magazine, a “Build your own audience kit” was created consisting of a three-part doll house, paper dolls, autos, etc. utilizing Simmons Study research to show the buying power of the reader.

The direct mail program was aimed at presidents and directors of marketing of major consumer goods companies and the elements were turned into custom presentations.

CLIENT: US News & World Report


(more of case history #8)

US News dollhouse